ROL Series

2023: Run on Less — Electric DEPOT

2021: Run on Less — Electric

2019: Run on Less Regional

2017: Run on Less

Joyride Logistics, LLC Logo
Fuel Cell

Participant Profile: Joyride Logistics, LLC

JoyRide has 250+ trucks, 850 trailers, and 250 drivers covering multiple states. It has a very specific business model that’s centered around regional and local runs, and strives to have drivers home every other night. The company was started in 2014 by an immigrant from Bosnia. All power units are late model 2020 Freightliner and Kenworth tractors pulling plated, food grade 2020 53’ high cube dry vans. It’s the first U.S. regional trucking company to operate fully electric sleeper trucks.

Amela Bektic's image
Amela Bektic
Director of Safety & HR, JoyRide Logisitics
“We’re talking about growth every single day. We are taking every opportunity we can get. As long as it works for us, as long as it’s a smart move in the right direction, we’re not afraid of any challenge.”
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Brian Birge
Yard Facilities Manager, JoyRide Logisitics
“You have to be willing to change and adapt to succeed in whatever you’re going to do. We are seeing the capabilities of the Windrose truck, and it is fitting nicely into or model as far as our southwest regional runs.”
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Adis Danan
President, JoyRide Logisitics
“I believe that technology will not go back; it will only go forward. Imagine what will happen when we have that technology. Somebody has to do it. Somebody’s going to do it. And I’m willing to be the first one to do it.”
Mark Duchesne's image
Mark Duchesne
Head of Manufacturing, Windrose Technologies
“It’s time for the industry to get away from theoretical range. Everybody’s tired of hearing about what the paper says it could do. It’s now time to have a truck that can actually do what you say it’s going to do.”
Edmir Foci's image
Edmir Foci
Vice President of Operations, JoyRide Logisitics
“We’re the fearless trucking company that goes into whatever is new, whatever we need to do. We’ll figure it out. That’s what we tell our customers.”
Wen Han's image
Wen Han
Founder, Chairman & CEO, Windrose Technology
“We wanted to make a difference by redesigning as much as we can in the truck to be compatible with all sorts of configurations. Our interoperability with all charging platforms enables our customers to plug into any high voltage charger.”
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Travis Waite
Supervisor Technical Resources, Windrose Technologies
“Everybody wants to see range with EVs more in line with diesel. We’ve already seen a couple of things that have contributed to where we are today. The trucks are a lot lighter, and the range has pretty much doubled in within the last five years.”
Steven Williams's image
Steven Williams
Driver, JoyRide Logisitics
“I think the most important thing for the electric truck is to be able to have charging stations within your route. That way you have no worries.”
Driver

Steven Williams

"I like being in the big trucks sitting up high. I can see everything. And I am home two or three times a week. It’s definitely important to be able to get home."

  • Years Driving: 20+
  • Homebase: Phoenix, Arizona
Steven Williams
  • Tractor Windrose Technologies
  • Cab Type Single bunk sleeper
  • Motor and fuel type Battery electric – 800V Permanent magnet synchronous motor rated 510 kW with 780 kW peak
  • Advertised Range 420 miles
  • Configuration 6×4
  • Aero Devices Aero cab, Cab/Sleeper extenders, Chassis aero fairings, Aero bumper, Cameras in place of cab mirrors
  • Safety and Autonomous Systems Automatic emergency braking AEB, Adaptive cruise, Lane keeping assist LKA, Forward collision warning, Blind spot detection, Lane departure warning, Curve speed warning, Traffic sign recognition, Electronic stability control, Driver monitoring system, Intelligent high beam control
  • Anti-idle Devices Dual HVAC system with bunk heater
  • Battery Size Li Iron Phosphate battery pack 705 kWh/420 mi (also available 486kWh/295mi)
  • Route Type Regional and long haul – California, Nevada and Arizona
  • Elevation Change Up to 1,700 ft
  • Goods Hauled General freight
  • Hours of Operation Fleet runs 24/7, truck is one shift returns home every day or every other day
  • Trailers – Singles, Doubles, Triples Singles
  • Single Shift, Slip seating or Teams Single Shift
  • Depot or Public Charging Public charging
  • Parking Configuration Various
  • Utility Various
  • Type of Charging Hardware Various
  • Quantity of Charging Hardware Various
  • Typical Charge Speed Dual CCS ports capable of up to 772 kW

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